VIRGINIA LUCAS HART

Final Greeting Card Design Class

illustration, inspiration, stationeryVirginia HartComment

Tonight is my final Greeting Card Design class at Parsons. Six weeks goes by way too fast!


In retrospect, I am so very happy that things worked out how they did and I ended up in this course. I have taken countless notes on the industry - facts, ways in which to think about cards, Photoshop tricks, how to print them in a greeting card format, how to present them, what sells, how to negotiate contracts, licensing and royalty payments, etc.

My teacher made us a thick folder of every greeting card company's information:  who to contact, where to send freelance submissions, what they specifically look for/prefer, suggestions/tips, etc. Also, many of them work closely with our teacher and we're able to use her as a reference - very excited and thankful about that!

I'm presenting about a dozen cards for feedback tonight, but here are four that sort of show the different styles I'm trying out right now. You may recognize a couple as older drawings I've tweaked.


[all images are copyrighted. please ask before sharing.]

I am very excited to continue this on my own now and perhaps turn my sketchbook full of doodles and ideas into something that can send a smile.

I will always hear my teacher's mantra in my head -

every reason to pick it up, no reason to put it back.

until next time,

g