Signage for An Estée Lauder Beauty Event

calligraphy, quotesVirginia HartComment

I wanted to share a few images of signage I created for an Estee Lauder beauty event in Los Angeles earlier this year.

Hand-lettering is a perfect complement to makeup. They're both personal and intimate, and the imperfections of something written by hand is, simply put, special. It adds so much more life to the information and ambience.

For this particular event, I designed product menus for the attendees, highlighting four Estee Lauder Double Wear products in a modern, loose lettering style.

                                                                                                                                                                        instagram photo by  @mixedmakeup

                                                                                                                                                                        instagram photo by @mixedmakeup

I also created social media and product signs using a paintbrush and a custom mix of gouache. 

                                                                                                                                                                                                photos by  Jane Houle

                                                                                                                                                                                                photos by Jane Houle

I really love how it all turned out. Also, doesn't it make want you to play with their makeup and try it all on? There's a reason their products have a cult following. [Shop here!]

P.S.  20 of my favorite quotes by the Estee Lauder:

I didn't get there by wishing for it or hoping for it, but by working for it.
Whatever you give comes back to you.
I learned early that being a perfectionist and providing quality was the only way to do business.
Make the most of what you have. I operated, full time, on that precept. If you can’t have everything you think you deserve at that moment, you would do well to surround yourself with symbols of your ideals. In that small office, I surrounded myself with touches of the good life, the lovely and intricately tapestried life of my imagination, an imagination that has always been, I’m proud to say, large enough to admit any possibility. 
Beauty is an attitude.
If in your mind’s eye you see a successful venture, a deal made, a profit accomplished, it has a superb chance of actually happening. Projecting your mind into a successful situation is the most powerful means to achieve goals. If you spent time with pictures of failure in your mind, you will orchestrate failure. 

My mother always said any woman is beautiful as long as she thinks she is - and she was very beautiful. 

I love to entertain but I never have buffets, because I don't think it's nice for people to have to stand around holding plates all night. I always insist on making the first and last courses myself. I won't even use something store bought like strawberries, it has to be something I've obviously taken time and trouble with. 

When you’re angry, never put it in writing. It’s like carving anger in stone. That makes implacable enemies. 
The best way to apply fragrance ... is to spray it into the air and walk into it. 

People are not often naturally perfect and that's why God made stockings, shoes and cosmetics.
When a person with experience meets a person with money, pretty soon, the person with the experience will have the money and the person with the money will have the experience. 
I believed in my product. I loved my product. I loved to touch the creams, smell them, look at them, carry them with me. A person has to love her harvest if she’s to expect others to love it. And beauty was such a bountiful harvest. 

Everyone should eat four times a day, not three times. It gives you more strength and the blood is circulating all the time. All those women who diet dry up their faces and wonder why they get extra wrinkles. 
What makes a successful businesswoman? Is it talent? Well, perhaps, although I’ve known many enormously successful people who were not gifted in any outstanding way, not blessed with particular talent. Is it, then, intelligence? Certainly intelligence helps, but it’s not necessarily education or the kind of intellectual reasoning needed to graduate from the Wharton School of Business that are essential. What, then, is the mystical ingredient? It’s persistence. It’s that certain little spirit that compels you to continue just when you’re at your most tired. It’s that quality that forces you to persevere, find the route around the stone wall. It’s the immovable stubbornness that will not allow you to cave in when everyone says give up.

[On a mink clad lady waving a lipstick asking Estée Lauder while in a department store - ‘Madame, does this lipstick come off?’] Madame, if it doesn’t I’ll be out of business. 

From where you sit, you can probably reach out with comparative ease and touch a life of serenity and peace. You can wait for things to happen and not get too sad when they don’t. That’s fine for some but not for me. Serenity is pleasant, but it lacks the ecstasy of achievement.

I am a visceral person by nature. I act on instinct, quickly, without pondering possible disaster and without indulging in deep introspection.
I’ve always believed that if you stick to a thought and carefully avoid distraction along the way, you can fulfill a dream. My whole life has been about fulfilling dreams. I kept my eye on the target, whatever that target was. Whether your target is big or small, grand or simple, ambitious or personal, I’ve always believed that success comes from not letting your eyes stray from that target. Anyone who wants to achieve a dream must stay strong, focused and steady.  
First comes the shy wish. Then you must have the heart to have the dream. Then, you work. And work. 

quotes via